How Corporate Social Responsibility (CSR) affects consumer behaviour - Literature review

How Corporate Social Responsibility (CSR) affects consumer behaviour - The case of Mercedes Benz - Literature review Example The study by Fahlquist (2008) points out that those in industrialized countries are sufficiently knowledgeable about roles in related issues. These citizens chose to function in ways which contribute to issues or their corresponding solutions. In effect, individuals have now become more morally responsible in managing their environmental issues (Fahlquist, 2008). Since such obligation mostly relates to citizenship, it has assisted in accomplishing obligations supporting elements of citizenship. Consumer citizens often functions beyond their interests as consumers and are responsible for the long-term issues beyond themselves (Varney, 2002). The highlight of consumer responsibility is for citizens considering the impact of their purchasing choices, for themselves, but also the outside world. As corporations have been prompted to apply practices relating to CSR, consumers are also responsible for applying purchase votes to ensure favourable social results (Dickinson and Carsky, 2005). Consumers have specific stages of responsibility which they also express in terms of preferences in relation to socially favourable features or more extensive CSR qualities, thereby including new products and supporting new socially effective factors for production and consumption (Vogel, 2005). Corporate actions which assess company and their social and environmental actions which exceed legal and regulatory standards are usually based on a business case where consumer views and demands impact on corporate social responsibility and sustainability resources (Barnett, 2007). Still, findings from different studies are not consistent (Margolis, et.al., 2008). Moreover, reviews of such research relating to consumer impact imply how CSR influences consumer behaviour (Bhattacharya and Sen, 2004). Although CSR has significant implications on marketing functions including advertising and branding, not much is known about the impact on consumer

Statistic Essay Example | Topics and Well Written Essays - 750 words

Statistic - Essay Example Among the sample we questioned, a majority of them, 66.7% representing 20 individuals were of the opinion that type II diabetes mellitus is a dangerous disease. Only 1 subject represents a meager 3.3 of the total sample population disagreed. This indicates that diabetes mellitus, type II is feared by more than half of the population as a dangerous disease and only a significantly low proportion of the total population are of the opinion that the disease is not that dangerous. This information is well represented in the Table 1 below. The causes of type II diabetes were listed as genetic factors, obesity, a poor diet or, in some cases, vitamin D insufficiency. Consequently, the study sought to identify from the sample population what was their opinion on the cause of the diabetes among these four factors. Interestingly, more than half, 56.7%, representing 17 subjects in the sample linked type II diabetes to obesity. However, a few individuals linked the disease to a poor diet or genetic factors. It should be noted that vitamin D and poor diet may be intertwined since both have to do with one’s eating habits. In this regard, 30% of the subjects of this study linked these two factors to the disease. Therefore, inferring from these statistics, it is true that obesity leads as a major cause of type II diabetes mellitus with poor diet coming a distance second (see Table 2 below). Personal measures taken to prevent type II diabetes were also investigated in this study. These factors majored on habits/behaviors aimed at preventing type II diabetes, namely, exercise, diet, and enough sleep (sleeping early). Of the personal initiatives, 14 subjects, representing 46.7% of the survey subjects, exercised so as to curb the disease, whereas only 23.3% were of the opinion that sleeping early could prevent type II diabetes mellitus (see below Table 3, a pie chart